See the System. Shape the Strategy. Build the Capability.
Drawing on 28 years across operations, markets, strategy and commercialisation, I help energy leaders navigate complexity, align stakeholders and turn strategy into practical action through advisory, facilitation and capability development.
What We Do
Clarity Across the Energy System
FND Energy Advisory helps energy leaders see the whole system, shape practical strategies, align stakeholders and strengthen the capability required for execution.
Energy Systems Advisory
Connecting operational, commercial, infrastructure and policy perspectives to help leaders understand dependencies, manage risk and make better energy decisions.
Explore This ServiceStrategy and Commercialisation
Turning strategic intent, technologies and business ideas into clear value propositions, viable commercial models and practical routes to market.
Explore This ServiceStrategic Facilitation
Designing and facilitating leadership workshops, scenario discussions and stakeholder conversations that create shared understanding, alignment and forward action.
Explore This ServiceCapability Development
Building practical capability in systems thinking, energy markets, strategy, negotiation and commercialisation through programmes grounded in real industry experience.
Explore This ServiceAbout Us
Experience Built Across the Energy System
MOHD EFFANDI is an energy practitioner, advisor, facilitator and writer with 28 years of experience across operations, gas markets, commercial strategy, business development and technology commercialisation. His career was built at PETRONAS, from the control room and gas processing operations to commercial negotiations, corporate strategy and the commercialisation of technology.
Advisory · Strategy · Facilitation · Capability
Focus Areas
Analitix.my · ÖURUZ Tax · ÖURUZ Niaga
Ecosystem
Practical, structured, commercially grounded
Approach
Trusted by Industry
What Peers & Clients Say
“It was an absolute pleasure working with you and the PETRONAS team on this all those years ago. All those lessons we learnt then are still as relevant today for any gas resource-rich country looking to use that endowment to drive economic development.”
Kenneth Mutaonga, Co-Founder, Asilia Energy (Tanzania & Regional)
Resource Center
Insights, Guides & Industry Knowledge
Access articles and resources to stay informed and ahead in the industry.
Explore InsightsEcosystem
FND Energy Advisory Ecosystem
Three digital solutions co-owned by Mohd Effandi, alongside advisory delivered through FND Energy Advisory.
Analitix.my
Public conversations, emerging issues and stakeholder sentiment across Malaysian social media, turned into structured intelligence.
Visit Analitix.myÖURUZ Tax
A simpler way for individuals and businesses to organise receipts, track tax reliefs and prepare supporting records.
Visit ÖURUZ TaxÖURUZ Niaga
An AI supported assistant that lets small businesses manage sales, expenses and products through WhatsApp.
Visit ÖURUZ NiagaThought Leadership
Featured Insights
Most People See a Gas Pipeline. We Saw a Digital Corridor.
In 2023, management asked a simple question: how do we create more value from an asset we already own? Not another pipeline, not more throughput, but the PGU Right-of-Way seen through an entirely different lens. That journey became LinkaranFibre.
28 Years, Two Dates, One Journey
Today is my last working day at PETRONAS. I joined on 1 August 1998. Two dates, separated by 28 years, and one lesson that stayed constant throughout: nothing meaningful is delivered by one person alone.
Fish Head Curry, Tanah Melayu and the Table We Share
A lunch with former PETRONAS colleagues, and a reflection on why the term Tanah Melayu so quickly invites accusations of racism. Citizenship does not require identical histories. Unity does not require amnesia.
Start a Strategic Conversation
Let's discuss how advisory, strategy, facilitation and capability development can support your organisation.