Our Solutions
Digital Ventures and Energy Advisory
This portfolio brings together three digital solutions co-owned by Mohd Effandi, Analitix.my, ÖURUZ Tax and ÖURUZ Niaga, alongside advisory services delivered through FND Energy Advisory.
Each serves a different need. Together, they reflect a shared purpose, improving information, strengthening systems and helping people make better decisions.
Owned Digital Ventures
Analitix.my
Social Listening Intelligence for Malaysia
Analitix.my helps organisations understand public conversations, emerging issues and stakeholder sentiment across Malaysian social media.
The platform monitors relevant conversations across Facebook, TikTok and Instagram, filters unrelated content, analyses supporting and opposing sentiment, and produces AI supported intelligence reports.
It turns fragmented digital conversations into structured insights that leaders can use for communication, stakeholder engagement and decision making.
Designed For
- Public affairs and corporate communications teams
- Government linked organisations
- Stakeholder engagement functions
- Issue and reputation monitoring
- Campaign and narrative analysis
- Leaders requiring timely public sentiment intelligence
ÖURUZ Tax
Coming SoonMaking Personal and Business Tax Records Easier to Manage
ÖURUZ Tax is a mobile solution designed for Malaysian individuals and businesses that need a simpler way to organise receipts, track tax reliefs and prepare supporting records.
Users can scan or upload receipts, categorise eligible expenses, monitor relief limits and generate an LHDN ready Relief Pack containing the relevant records and original receipt images.
The application also supports individual and business modes, including e-Invoice management for business users.
Designed For
- Individual Malaysian taxpayers
- Freelancers and self employed professionals
- Micro and small businesses
- Users managing personal and business receipts
- Businesses requiring a simpler e-Invoice workflow
- Anyone seeking more organised tax documentation
ÖURUZ Tax supports record organisation and reporting. It does not replace professional tax advice where this is required.
ÖURUZ Niaga
Coming SoonManage Everyday Business Tasks Through WhatsApp
ÖURUZ Niaga is an AI supported business assistant that allows small businesses to manage everyday activities through familiar WhatsApp conversations.
Business owners can scan receipts, record expenses, check sales, add products and update prices simply by sending a message.
The platform can support multiple businesses, keeps each business dataset separate and requests confirmation before saving important changes.
It is designed to make basic business administration more accessible to owners who need practical information without navigating a complicated management system.
Designed For
- Micro and small businesses
- Home based businesses
- Retailers and food operators
- Independent traders
- Owners managing more than one business
- Entrepreneurs seeking a simpler view of sales and expenses
Advisory Services
FND Energy Advisory
See the System. Shape the Strategy. Build the Capability.
FND Energy Advisory is the advisory and capability development practice of Mohd Effandi.
Drawing on 28 years of experience across energy operations, gas markets, commercial negotiation, corporate strategy, business development and technology commercialisation, FND Energy Advisory helps organisations navigate complexity and move towards practical action.
Services are delivered directly through this website and include:
Energy Systems Advisory
Connecting operational, commercial, infrastructure and policy perspectives to support clearer energy decisions.
Strategy and Commercialisation
Helping organisations develop strategic options, business models, value propositions and practical routes to market.
Strategic Facilitation
Structuring leadership workshops, scenario discussions and stakeholder conversations that create shared understanding and alignment.
Capability Development
Building practical capability in energy markets, systems thinking, commercial negotiation, strategy and technology commercialisation.
One Portfolio, Different Ways to Create Value
Analitix.my turns public conversations into useful intelligence.
ÖURUZ Tax turns receipts into organised tax records.
ÖURUZ Niaga turns WhatsApp conversations into practical business actions.
FND Energy Advisory turns experience and complexity into strategic clarity.
Different solutions. One principle.
Better information and stronger systems lead to better decisions.